The AI intelligence layer for private clubs.
ClubTap unifies the systems your club already runs and enables AI “copilots” to help make staff more efficient and members happier. No app to download. No software to replace. No new habit.
One intelligence layer. Two surfaces.
Your club already generates enormous intelligence — who plays when, who dines with whom, which events draw which members. It’s just trapped in four or five clunky systems that don’t seamlessly connect together.
ClubTap reads across all of them and turns that data into something they were never built to deliver: a single, learning intelligence your members can text and your staff can act on.
The member concierge
The simplicity of text.
Members text a single number, and an AI that knows the entire club replies in seconds — booking, answering, notifying, introducing. It learns what each member likes and becomes the best concierge the club could ever hire.
Autonomous Booking
Tee times, dining, lessons, events — handled start to finish.
Club Info
Course, dining, events — answered instantly, 24/7.
Personalized Notifications
Members tune exactly what they hear about, by text.
Member Matching
Opt-in introductions to the members worth knowing.
Gated to members
Only numbers verified against the club directory can act.
Guided first week
A welcome text starts the relationship — and the data.
Opt-in introductions
Always the member’s choice. Privacy is the default.
Members read texts. Apps go unopened.
An answer in seconds beats one in two days. Text is the one channel that reliably reaches every member.
Open and response rates from industry channel studies; smartphone adoption from Pew Research Center.
98%
of texts get opened — against roughly 20% of promotional email.
45%
reply by text — against about 6% by email.
78%
of adults 65+ own a smartphone and text regularly.
What changes for staff
A copilot for every role.
Less time on the busywork. More time with members. Every seat gets an assistant trained on the club’s own data.
COO & Leadership
Every club to one standard in one live view — NPS, retention, financials, side by side. Prove the uplift, club by club.
Club General Managers
The whole club on one screen, with at-risk members and the day’s exceptions surfaced automatically.
F&B Managers
Covers, average check, and demand predicted from tee times, weather, and events. Prepare tonight with today’s data.
Head Pros
Tee sheet, pace, and lessons in one place, with compatible partners suggested by text. Fewer pairing calls, a fuller book.
Membership Coordinator
Prospect outreach and retention, with at-risk members flagged before they lapse — and the reason why.
Fitness, Pool & Spa
Class and court utilization, bookings, and member preferences in one place. Program to what members actually use.
How it works.
01
Connects to what you already run.
Read-only access to Northstar, Salesforce, Jonas, Clubessential, GolfGenius, and your POS.
02
Leadership gets the unified view.
One screen turns every system into engagement, retention, and demand signals — and a copilot in every staff seat.
03
Members text. The AI acts.
One thread answers and books anything. Every action is propose → confirm → execute, so nothing happens without a member’s yes.
What ClubTap includes
Three tiers. Start where it makes sense.
—
Insight
The intelligence layer.
- —Members text the AI for instant answers: course conditions, dining hours, event info, tournament deadlines.
- —Staff get a unified intelligence dashboard pulling data from every existing system.
- —Board-ready reporting without manual data pulls.
Recommended
Action
Everything in Insight, plus the AI books.
- —Members book tee times, make dining reservations, and register for events directly via text.
- —AI-powered playing partner suggestions and new member matching.
- —Automated onboarding intelligence and retention risk alerts with recommended actions.
- —Predictive demand forecasting for F&B and events.
—
Copilot
Everything in Action, plus a copilot for every role.
- —Every staff member gets their own AI assistant, trained on club data, optimized for their workflow.
- —Head Pro copilot, F&B copilot, Membership copilot, Events copilot, GM copilot.
- —Member acquisition and CRM support: personalized prospect outreach at scale, complementing Salesforce.
- —Fully personalized member experience that learns over time.
Security & Data Protection
ClubTap connects through club-authorized access. It reads operational data and takes only member-confirmed actions — a tee time, a table, an RSVP. It makes no administrative or financial changes to your systems.
How ClubTap protects data
- —Encryption at rest, TLS in transit, per-club tenant isolation.
- —Role-scoped, least-privilege access with SSO and SAML.
- —Documented retention and deletion, including member data on request.
Member trust & oversight
- —Actions run only on member confirmation — and every one is logged.
- —Leadership sees aggregate trends, never raw member conversations.
- —Matching is confidential and strictly opt-in. Additive to Northstar and Salesforce.
SOC 2 Type II upon request.
Next step
See it run on your club’s data.
A 30-minute demo on your tee sheet, with your member data and event calendar. No slides — we connect to your live systems and show you what ClubTap surfaces in real time.